As of now, Shorts creator tools are very rudimentary. It certainly is early for YouTube Shorts. Over the years, YouTube has cemented itself as the place for longer videos whereas other platforms, like the now-defunct Vine and TikTok, stepped in for bite-sized clips. We feel like we're just getting started.”Ī look at the YouTube Shorts creator tool that rolled out in the U.S. ![]() “YouTube Shorts really feels like a natural part of YouTube's evolution,” Sherman said over a Google Hangouts chat. YouTube Shorts product lead Todd Sherman walked Mashable through the platform and answered some questions as to where Shorts is headed. This is a huge starting point for a new shortform video app, given how music edits and dance videos make up a large portion of the most popular content on TikTok. YouTube also announced that it has partnerships with 250 music labels and publishers, such as Universal Music Group, Sony Music Entertainment and Publishing, Warner Music Group and more. ![]() While Shorts videos could have been viewed stateside since the beta launch, the creator tools that facilitate YouTube Shorts are making their debut in the U.S. On Thursday, YouTube announced (Opens in a new tab) that it’s begun rolling out its shortform video TikTok competitor in the U.S. After months of beta testing in India, YouTube Shorts has arrived in the United States.
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